Persuasion

 

Key Points:

  • Build rapport
  • Get people interested
  • Figure out what others want and need
  • Show confidence
  • Deliver a compelling vision
  • Be prepared
  • Communicate clearly
  • Keep emotions in control
  • Create urgency and scarcity
  • Be consistent and persistent

 

Objectives:

  • Effectively advocate your position on plans and ideas

 

Recommended Resources: 

Brief Review

Watch

Influence and Rituals. Tony Robbins. 14 minutes.
https://youtu.be/8ngClfVU950

The ABCs of Persuasion. The RSA. 3 minutes.
http://youtu.be/1OCAT0Uk5j0

Science of Persuasion. InfulenceAtWork. 11 minutes.
http://youtu.be/cFdCzN7RYbw

How to Increase Your Persuasion Skills - Consistency. Communication in a Minute. 1 minute.
https://youtu.be/lkLri7k4Q20

How to speak so that people want to listen. Julian Treasure. TED Talks. 9 minutes.
https://youtu.be/eIho2S0ZahI

Read

Influencer Summarized for Busy People by McMilan Summaries. 2014. $3.99
http://www.amazon.com/Influencer-Summarized-People-McMilan-Summaries-ebook/dp/B00M0XQBHG/ref=sr_1_1?s=books&ie=UTF8&qid=1429052104&sr=1-1

Do

Present to Persuade. Dale Carnegie Training. 1 hour live online webinar. $99
http://www.dalecarnegie.com/events/present_to_persuade/

How to Win Friends and Influence People. Dale Carnegie Training. 2 day course given multiple times per year in cities across the US. $1,695
http://www.dalecarnegie.com/events/how-to-win-friends-and-influence-people/

 

In-Depth Review

Watch

How to Influence People and Get what you Want. Tony Robbins. 23 minutes.
https://youtu.be/FoRBZ1pZs-Q

Improve Your Social Skills in Under 30 Minutes. Ramit Sethi. 27 minutes.
http://youtu.be/1eOKwU0LLTE

Art of Persuasion. Matthew Lampros. 34 minutes.
https://youtu.be/IAPquaIpzRw

Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want by Kurt W Mortensen. Audiobook, 7 hours.
https://youtu.be/pY51pGzI0PA

The Power To Influence By Anthony Robbins. Audiobook, 6 hours.
https://youtu.be/Ncw8-Rg0Qvw

Read

Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury, Bruce Patton. 2011. $9.94
http://www.amazon.com/Getting-Yes-Negotiating-Agreement-Without/dp/0143118757/ref=dp_ob_title_bk

Influencer: The New Science of Leading Change, Second Edition by Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan, Al Switzler. 2013. $13.76
http://www.amazon.com/Influencer-Science-Leading-Change-Second/dp/0071808868/ref=asap_bc?ie=UTF8

 Do 

Think Again: How to Reason and Argue. Coursera, Duke University.
https://www.coursera.org/course/thinkagain

Effectively Negotiating with the Power of Persuasion. USC Marshall School of Business. Highly interactive online course given multiple times per year. $795
http://www.marshall.usc.edu/execed/programs/effectively-negotiating-power-persuasion-online